Underwire Film Festival is a client close to my heart. Having co-founded the film festival back in 2010 with a view to providing a showcase for women working across the crafts of filmmaking in the UK and having directed the festival for 3 years it was a pleasure to return as the festival designer for the 6th edition in November 2015.
Working with the new directors of the festival, I wanted to create a look and feel. The festival has a bold voice, taking a stand against the woeful statistics on gender equality in the film industry and to take this through into the look of the fest I restricted our colour palette to black and white only.
Supporting the team with the copywriting, we created a set of postcards to promote submissions and to catch the eye of the casual passer-by with some spiky film-related slogans. Moving through into the assets for the festival itself we wanted to create a programme that people would want to spend time looking through, not simply an information pamphlet, something the filmmakers involved would be proud to see their name in. Using a editorial style and bringing through that same spiky tone of voice, I developed an A5 brochure, which for the first time for the festival carried advertising space.
Taking care that the visuals for the festival where consistent across every platform, I rolled out assets for social media, badges, tickets, wayfinding, posters, advertisements, awards mugs, volunteer t-shirts and laurels.