The New York Public Library required a new print campaign to push new visitors and membership. With copy already in place, I initially devised a resolution for the trifold leaflet, and rolled this campaign out to additional assets including a bookmark, poster campaign and tote bag collection.
For me, the New York Public Library is synonymous with the city itself - no visit to New York would be complete without a visit to the magnificent building. When I think of New York you cannot escape the birds-eye-view grid of the city map, tall towers of glass. I created this irregular grid structure to echo these structures of the city. Black and white at its base, the two yellow lines only cross at the junction where the library is - a beacon in the city for inspiration, discoveries and connections.