Indiewood is a film festival run every year by the British Film Institute. The BFI is the cinephile's destination in the UK, running a range of seasons and festivals as well as hosting the prestigious London Film Festival every year. Each season requires a specific identify appealing to very different audiences with each festival focus.
Indiewood Film Festival brings together the cream of the crop from the independent film scene each year. The festival identity needed to bring out a flavour of what sets independent cinema apart from Hollywood. What is often frustrating for non-Hollywood films is that they are often lumped together in the 'independent' genre even though they are often so very different from one another. Independent film, as a genre, is also where audience would expect something unexpected - to be surprised, challenged, shocked.
With two days to deliver the identity and flyer, I developed a pattern for each film in the festival, bringing them together into a design that would be lively, on the edge of chaotic and off-balance. Something to unite but also reflect difference.
The fold of the flyer was crucial to the idea of surprise and difference, each layer revealing more patterns, more information, more detail.
Rolled out across the festival, the patterns can be used individually or brought back together across posters, tickets, t-shirts, tote-bags etc.