Azuki is a new high-end Japanese restaurant opening in the heart of London's Mayfair. It serves modern contemporary Japanese food to local business people and residents. The restaurant has a centrally located grill which allows diners to sit and watch the food preparation.
I had one week to produce a logo, colour palette, menu and business card for the restaurant. It was important for me that the restaurant's cuisine be quickly identifiable for prospective customers without being kitch. In choosing the Letter Gothic Std font, it brought together a strong, modern typface that incorporated soft rounded lines in the K, echoing Japanese characters.
Looking to the menu design, given the high-end nature of the restaurant, I wanted every aspect of the customers experience to be considered and have them interact with the restaurant from the moment they sit down. The origami menu brings a simple and attractive decorative aspect to the table design, and immediately brings curiosity to the dining experience.