A new industrial and product design festival was being established in London in 2015 needing a name and a visual identity. I developed the Artefact Festival after exploring definitions around craftsmanship. Artefact in essence means an object made by a human being. I felt strongly that this was a great name for this event. As with many areas of design, the humans behind industrial and product design are often invisible to end users. I wanted to use this name to make the connection between those humans and the designs that were to be showcased - a platform celebrating the makers of Artefacts.
It's a name often associated with museum pieces, and rather than avoid this association I embraced it inspired by the glass boxes used to house artefacts particularly in Victorian design. Using strong geometric shapes to house splashes of colour representing imagination I created the visual look and feel for the festival, rolled out into posters and website suitable for both desktop and phone browsing.